Amazon has merged Ad Console and its DSP into Amazon Ads Agent, a plain-language interface that sets up and optimises campaigns. The strategy and the measurement still need to stay with you.
Software compounds when each thing you build makes the next one cheaper, faster and more accurate, and this guide shows how to design for that from your first workflow.
Find the step where work waits longest, fix the process around it, then automate the frequent, rule-based work on that constraint first. A scoring method included.
Put a thin, tested façade in front of the legacy system, decouple model calls with queues, retrieve rather than retrain, and keep people on the consequential writes.
Consumer and enterprise software, built with taste and shipped fast.
AI agents, automation, and orchestration - production systems, not demos.
Hands-on engineering and strategy for teams shipping AI into production.